Suit Pioneers

Suit Pioneers

Back in 1908, Philip Pravda’s great grandfather would read the obituaries of the New York City newspapers. If a celebrity or financier would pass away, he went to their home and paid the widow cash for the suits in the closet. This is how he obtained his high quality inventory for those years. Yes, he sold it as used on 14th street and Seventh Avenue. His son Alfred took over in 1930 and began designing and creating his own suits. In 1958 he took one of the first jet flights to Europe from New York to Paris. At this time he had a handful of mens shops in the city and wanted higher quality, with good price points to offer his clients. France, Italy, and Spain helped provide the fashion he wanted. In the late 1970s, Alfred’s son Paul went to Madison Ave. and opened a more luxurious, high -end menswear boutique for discerning men from around the globe. As the New York Palace Hotel was rising, Paul’s Madison Ave shop called “British American House” was providing exclusive brand name garments mostly from Italy. The first to import famous Italian made brands as Canali, Brioni, Giorgio Armani, Valentino and others, Paul always gave value with the best quality available. After 30 plus years working with his father, in four shops in Manhattan, Philip began SUITCAFE in 2014. Building on four generations of experience in menswear, quality, workmanship, details and affordable price points and most importantly the fit, Philip Pravda brings you CashLana2.0™. A beautifully fitting, soft to the touch and comfortable men’s suit. Available in four colors, Anthracite Grey, Lapis Blue Jet Black and a Smoking Black tuxedo, made for today’s fashionable gentlemen who want tailored clothing that is easy to use daily and travel the world. Still need to be on Zoom? It’s very easy to sit in this suit all day in front of your screen.